Adobe Shadow's Streamlined Website Design
Threerooms loves any gadget that helps to streamline a design process or ease web design workflow.
Adobe® now offer a new app called Adobe Shadow, an inspection and preview tool to allow front-end web design masters easily preview, develop and design websites for web and mobile devices by using live previews of the website design.
Watch the video here:
http://tv.adobe.com/watch/adobe-technology-sneaks-2012/adobe-shadow
More4 live action idents
The new More4 identity has just been unveiled featuring “Live-action idents" seeing the brand break out into the real world in the form of mechanical ‘flippers’”.
Created by the More4 in-house team and ManvsMachine, the new brand identity uses a simple but very powerful 'flipping triangles' device that brings life to the brand without the heavy use of CGI. Apparently the intention was to keep the moving image work clean and built with an outdoors feel to reflect the types of programmes being aired.
Rather than choose the easy route of making the idents with CGI, the team chose to make all of the many thousand of triangle pieces and assemble them mechanically. The result is noticeably more realistic, more natural.
The logo itself uses the very same triangles combined to form the famous '4' character. The depth and colour in the character itself is striking yet well balanced.
It only leaves you with the thought: "I wish that was my idea".
Find out more here:
http://www.thedrum.co.uk/news/2012/01/23/more4-reveals-new-brand-identity
http://www.creativereview.co.uk/cr-blog/2012/january/more4-identity-man-machine
Paint a song - being creative with websites
We've seen some really creative things online recently and we wanted to share a couple with you...
The first is an interactive music video clip that allows you to draw the music you're listening to using a brush that reacts to the music and lyrics - pretty cool! Give it a go here : http://herraizsoto.com/works/2009/labuat/soytuaire/
The second is another interactive music video by arcade fire where you get to choose a location to be integrated into the video... www.thewildernessdowntown.com
Happy Christmas from Threerooms
Many thanks for all of the great projects in 2011, we’ve had a great year and have really loved working with you.
Have a great Christmas from us all at Threerooms
* Please note that we will be closing this year on the 23rd December. Don’t worry, we’ll be back ready to go on the 4th January. See you in the new year.
Joining the Threerooms team
We are currently looking for some fantastic and talented new people to join our team. Click on the links below for more details:
/ Account Manager
/ Graphic Designer
RIP Steve Jobs
We are all deeply shocked and saddened this morning to learn that Steve Jobs has passed away. A man who has revolutionised the world with his insight and inspiration will, no doubt, be deeply missed and remembered as the greatest innovator the 21st Century has seen.
“Being the richest man in the cemetery doesn’t matter to me… Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”
- Steve Jobs
The B2B marketing of Rolls Royce at CIN
Another great CIN event in Derby, this time on the B2B marketing of Rolls Royce.
Last night I went to a CIN event in Derby to hear one of Rolls Royce's most senior marketing executives, Richard Goodhead (Vice President of Market Assessment), talk about the marketing role at Rolls Royce. It was a free event and, with a tantalising title of "How to market a Jet Engine", who could refuse.
The presentation went on for about an hour and some really interesting points came out. The B2B marketing approach for a company like Rolls Royce is really, really quite specialised, needing a very sensitive, strategic and long-term approach.
At Threerooms, while we do work on many consumer brands, our main design and branding focus is for B2B customers, so, needless to say, I was all ears.
Several photographers were taking snaps on the night so I managed to get hold of a few pics (courtesy of Chris Howard from Cactus Images). There's a great photo of me (Ian, MD) looking a bit 'wrong'. And yes, my ears are too large for my head! Overall, a really enjoyable and interesting night. Many thanks to CIN.
Our attempt at a dance video!
So after a fantastic two day event looking for stars of our Nottingham Victoria Shopping Centre Christmas advertising campaign we decided to end the day with a little dance video against the green screen. Unfortunately our Creative Director, Rachel, was already on her way back to the London office otherwise she would have stolen the show! (and I bet you can't guess who's writing this.
Find the Face of Christmas
We had a fantastic two days in Victoria Centre for our 'Find the Face of Christmas' event. So many amazing people got involved - all they had to do was imagine they were given the best Christmas gift ever and give their best surprised reaction.... and there really were some fantastic faces!
RARvellous News!
Woooooo hooo! We've just been awarded the recommended agency status form RAR.
We're extra pleased because, in the words of many an award acceptance speech, "It's even more special because it was voted for by you, the people". Well, it was voted for by our clients, so it's kind of the same thing.
The Recommended Agency Register identifies the best agencies based on feedback from their clients, so it's really nice to know that our clients like us. The ratings are based on things such as client service, creativity, effectiveness, strategic thinking, value for money, and whether our projects are on time and to budget, and we scored an overall average of 96%!
Our relationships with our clients are very important so it's great to get some feedback on how we're doing.
