Adobe Shadow's Streamlined Website Design
Threerooms loves any gadget that helps to streamline a design process or ease web design workflow.
Adobe® now offer a new app called Adobe Shadow, an inspection and preview tool to allow front-end web design masters easily preview, develop and design websites for web and mobile devices by using live previews of the website design.
Watch the video here:
http://tv.adobe.com/watch/adobe-technology-sneaks-2012/adobe-shadow
More4 live action idents
The new More4 identity has just been unveiled featuring “Live-action idents" seeing the brand break out into the real world in the form of mechanical ‘flippers’”.
Created by the More4 in-house team and ManvsMachine, the new brand identity uses a simple but very powerful 'flipping triangles' device that brings life to the brand without the heavy use of CGI. Apparently the intention was to keep the moving image work clean and built with an outdoors feel to reflect the types of programmes being aired.
Rather than choose the easy route of making the idents with CGI, the team chose to make all of the many thousand of triangle pieces and assemble them mechanically. The result is noticeably more realistic, more natural.
The logo itself uses the very same triangles combined to form the famous '4' character. The depth and colour in the character itself is striking yet well balanced.
It only leaves you with the thought: "I wish that was my idea".
Find out more here:
http://www.thedrum.co.uk/news/2012/01/23/more4-reveals-new-brand-identity
http://www.creativereview.co.uk/cr-blog/2012/january/more4-identity-man-machine
Paint a song - being creative with websites
We've seen some really creative things online recently and we wanted to share a couple with you...
The first is an interactive music video clip that allows you to draw the music you're listening to using a brush that reacts to the music and lyrics - pretty cool! Give it a go here : http://herraizsoto.com/works/2009/labuat/soytuaire/
The second is another interactive music video by arcade fire where you get to choose a location to be integrated into the video... www.thewildernessdowntown.com
RIP Steve Jobs
We are all deeply shocked and saddened this morning to learn that Steve Jobs has passed away. A man who has revolutionised the world with his insight and inspiration will, no doubt, be deeply missed and remembered as the greatest innovator the 21st Century has seen.
“Being the richest man in the cemetery doesn’t matter to me… Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”
- Steve Jobs
Find the Face of Christmas
We had a fantastic two days in Victoria Centre for our 'Find the Face of Christmas' event. So many amazing people got involved - all they had to do was imagine they were given the best Christmas gift ever and give their best surprised reaction.... and there really were some fantastic faces!
Legal art with textured wall graphics
Now you can turn blank walls into something truly stunning!
We've just been sent this innovative new idea by one of our suppliers and love the idea! All we need now is that right campaign to use it for.
Here's a bit more about it:
Until now, many textured surfaces have been off-limits for applying graphics. But now these surfaces can come to life using 3M™ Scotchcal™ Graphic Film for Textured Surfaces and the printing and application expertise of Service Graphics.
This unique product conforms and moulds over indoor and outdoor textured surfaces such as brick, concrete block, tiles, poured cement and stucco, creating photographic quality images that really demand attention.
Now the only limit is your imagination...
Barcode Creativity
We've been working on quite a few designs for packaging recently (watch this space) and while there are some restrictions we try and make our packaging as original and creative as possible to make the product really stand out from the competition.
So when we saw these examples of being creative with barcodes we just had to share them with you and can't wait to have a go ourselves!
Horsing around at BMC
When the BMC marketing team call with a new campaign for us to work on the whole agency springs to life! With a ‘no holes barred’ approach (in a very PC and appropriate manner of course) they are always keen to let us run with our creative ideas and their latest campaign was no different....
Aimed at 15 year old students who are looking for further education courses, the campaign advertises the fantastic Animal Care and Equine courses at BMC. The college recently made a million pound investment into the courses so the facilities are by far the best in the area.
So with a strong course offering from the college, how do we communicate that to 15 year old students? A tough audience to crack, we decided to hit them with humor and the following eye catching creative and messages.
The campaign is now live across the city of Nottingham, visible on Trams, Buses, Bus Stops and whopping 96 sheets, not to mention website and social media campaigns.
The BMC marketing team took the campaign to their first event last week and received by far the most interest and took away 125 new inquiries for a range of Animal Care, Equine and Performing Arts courses to name but a few.
Looking forward to hearing more from BMC throughout the campaign with an update and they hope to culminate the campaign with something a little different taking place in Nottingham city centre....stay tuned to find out more!
Eggstra Eggstra Read All About It!
We have been working with our client We Are Nottingham Retail on an eggstra special Easter campaign and we’re very proud to announce – its live!
From Indulgent chocolates to fabulous shopping sprees plus free parking offers – the campaign team have really created an eggstraordinary offer for city of Nottingham.
Needless to say the campaign does not use any ‘eggy’ puns (thank goodness!) and relies upon the fantastic offers that the Nottingham retailers have provided. The aim of the campaign is to demonstrate an increase in footfall over the Easter period to the Levy Payers of the BID, in this, their first live campaign.
We’re thrilled to have been a part of this - Check out www.wearenottingham.co.uk/indulge for all the great offers and events that are on in Nottingham this Easter.
Take a look at the full case study here We Are Nottingham Retail Indulge Creative Campaign
Google Gmail Motion - I really wish it existed!
I know it's a bit late but this is an absolute classic April Fool by google!
Imagine an office where everybody used body movement to write emails? - I guess we'd all be a lot fitter than just sitting at our desks, especially using the Motion Guide. My favourite has to be the 'Who's going to water the plants?' motion.
To sign up for Gmail Motion go to www.gmail.com/motion
