The B2B marketing of Rolls Royce at CIN
Another great CIN event in Derby, this time on the B2B marketing of Rolls Royce.
Last night I went to a CIN event in Derby to hear one of Rolls Royce's most senior marketing executives, Richard Goodhead (Vice President of Market Assessment), talk about the marketing role at Rolls Royce. It was a free event and, with a tantalising title of "How to market a Jet Engine", who could refuse.
The presentation went on for about an hour and some really interesting points came out. The B2B marketing approach for a company like Rolls Royce is really, really quite specialised, needing a very sensitive, strategic and long-term approach.
At Threerooms, while we do work on many consumer brands, our main design and branding focus is for B2B customers, so, needless to say, I was all ears.
Several photographers were taking snaps on the night so I managed to get hold of a few pics (courtesy of Chris Howard from Cactus Images). There's a great photo of me (Ian, MD) looking a bit 'wrong'. And yes, my ears are too large for my head! Overall, a really enjoyable and interesting night. Many thanks to CIN.
