ITV gets a new look
ITV has launched their biggest rebrand in 12 years and it's already been ridiculed by some!
Comments like 'it looks like a bum' or 'a child practising joined up writing with crayons'. Another comment says it looks like the marketing assistant has been on a half day photoshop course. Personally, I think this is rubbish.
Most of the comments are about the logo as a standalone item but a brand is much more than that. When you look at the brand as a whole it's fresh, welcoming and there are some great touches on the website. If they had gone with something more simple and sharp they would have instantly been accused of copying the BBC.
The new logo and brand, whilst appealing to the broad spectrum of viewers, really does position them differently to the BBC, which is a good thing! After all they do offer a really different selection of programming and have a totally different demographic of viewers.
The logo feels more fun and friendly than the BBC, which, as we know, needs to stand up for a globally established news and information organisation.
Surely, whatever they did they knew it would get some stick, that's just part of the industry. Everyone is entitled to an opinion but we designers have to be tough to criticism :)
Tina OBrien turning on Christmas Lights
Fancy seeing Corrie and Strictly Come Dancing Star Tina O'Brien at a location near you?
Then make sure you free up some space in your diary and head down to the Victoria Centre in Nottingham on Wednesday 14th November at 6.30pm to see Tina switching on the Christmas lights.
We are hugely proud to have worked on this year's Christmas collateral for the Victoria Centre's Xmas campaign so we are looking forward to coming down and seeing the first part of the campaign artwork in situ. (the idea of us popping on our dancing shoes and spangly outfits to fit with the 'Strictly' theme is currently under debate, he he).
If you are a superfan of the lovely Tina why not enter the following competition at www.victoriacentre.uk.com which will give 5 lucky winners the chance to meet her on the night and to waltz away with a VIP goodie bag plus 2 tickets per winner to the Strictly 2013 Live Tour.
What's not to love?!?We look forward to seeing you there...
8 Simple Ways to Improve Typography
Antonio Carusone at AisleOne wrote a useful article for Smashing Magazine: Many people, designers included, think that typography consists of only selecting a typeface, choosing a font size and whether it should be regular or bold. For most people it ends there. But there is much more to achieving good typography and it’s in the details that designers often neglect.
These details give the designer total control, allowing them to create beautiful and consistent typography in their designs. While these details can be applied across different types of media, in this articles we’re going to focus on how to apply them to web design using CSS. Here are 8 simple ways you can use CSS to improve your typography and hence the overall usability of your designs.
Read the whole article here and share:
http://www.aisleone.net/2009/design/8-ways-to-improve-your-typography/
Barcode Creativity
We've been working on quite a few designs for packaging recently (watch this space) and while there are some restrictions we try and make our packaging as original and creative as possible to make the product really stand out from the competition.
So when we saw these examples of being creative with barcodes we just had to share them with you and can't wait to have a go ourselves!
Tasty Treats at the Food Festival Launch
Last week ended with that Friday night excitement in the air as not only was it the weekend, but it was also party time!
Our clients We Are Nottingham Leisure are the champions behind the Nottingham Food and Drink Festival every year and Friday saw the festival launch party at tonic and Threerooms were thrilled to be invited and to attend!
The food and drink flowed freely with wine and cocktails from the bar at Tonic and delicious food from 4550 from Delhi and Homemade to name but a few. Sylvia Manser, CEO of We Are Nottingham, provided a cracking speech and encouraged everyone to take away the 42 page Festival Programme, put together by yours truly!
Threerooms were thrilled to work on this years Food and Drink Festival artwork covering bus advertising, 6 sheets advertising, artwork for flags, flyers, posters, and of course the programme.
As if the excitement of the launch wasn’t enough, we were
extra excited (not to mention chuffed to bits) when we received a tasty treat
of our own by way of thanks from the client for all our hard work! Thanks again guys!
For more information about this years Food and Drink
Festival check out their site, www.wearenottingham.co.uk/foodfestival
Horsing around at BMC
When the BMC marketing team call with a new campaign for us to work on the whole agency springs to life! With a ‘no holes barred’ approach (in a very PC and appropriate manner of course) they are always keen to let us run with our creative ideas and their latest campaign was no different....
Aimed at 15 year old students who are looking for further education courses, the campaign advertises the fantastic Animal Care and Equine courses at BMC. The college recently made a million pound investment into the courses so the facilities are by far the best in the area.
So with a strong course offering from the college, how do we communicate that to 15 year old students? A tough audience to crack, we decided to hit them with humor and the following eye catching creative and messages.
The campaign is now live across the city of Nottingham, visible on Trams, Buses, Bus Stops and whopping 96 sheets, not to mention website and social media campaigns.
The BMC marketing team took the campaign to their first event last week and received by far the most interest and took away 125 new inquiries for a range of Animal Care, Equine and Performing Arts courses to name but a few.
Looking forward to hearing more from BMC throughout the campaign with an update and they hope to culminate the campaign with something a little different taking place in Nottingham city centre....stay tuned to find out more!
Colour is king?
Have ever really thought about colour? No, really thought? Well, colour plays a huge role in brand design. You may flick through the pages of a magazine or perhaps walk down your local high street and be seemingly oblivious to the colours of brands around you.
Okay, so you’re in the city centre, it’s raining an you’re in a rush so you haven’t got time to think, but subconsciously your mind is seeing colour and making decisions on what and where you might buy all of the time.
The choice of colour is very pivotal in the buying decisions of consumers and so should be considered very carefully when creating a brand identity.
