Barcode Creativity
We've been working on quite a few designs for packaging recently (watch this space) and while there are some restrictions we try and make our packaging as original and creative as possible to make the product really stand out from the competition.
So when we saw these examples of being creative with barcodes we just had to share them with you and can't wait to have a go ourselves!
Tasty Treats at the Food Festival Launch
Last week ended with that Friday night excitement in the air as not only was it the weekend, but it was also party time!
Our clients We Are Nottingham Leisure are the champions behind the Nottingham Food and Drink Festival every year and Friday saw the festival launch party at tonic and Threerooms were thrilled to be invited and to attend!
The food and drink flowed freely with wine and cocktails from the bar at Tonic and delicious food from 4550 from Delhi and Homemade to name but a few. Sylvia Manser, CEO of We Are Nottingham, provided a cracking speech and encouraged everyone to take away the 42 page Festival Programme, put together by yours truly!
Threerooms were thrilled to work on this years Food and Drink Festival artwork covering bus advertising, 6 sheets advertising, artwork for flags, flyers, posters, and of course the programme.
As if the excitement of the launch wasn’t enough, we were
extra excited (not to mention chuffed to bits) when we received a tasty treat
of our own by way of thanks from the client for all our hard work! Thanks again guys!
For more information about this years Food and Drink
Festival check out their site, www.wearenottingham.co.uk/foodfestival
Horsing around at BMC
When the BMC marketing team call with a new campaign for us to work on the whole agency springs to life! With a ‘no holes barred’ approach (in a very PC and appropriate manner of course) they are always keen to let us run with our creative ideas and their latest campaign was no different....
Aimed at 15 year old students who are looking for further education courses, the campaign advertises the fantastic Animal Care and Equine courses at BMC. The college recently made a million pound investment into the courses so the facilities are by far the best in the area.
So with a strong course offering from the college, how do we communicate that to 15 year old students? A tough audience to crack, we decided to hit them with humor and the following eye catching creative and messages.
The campaign is now live across the city of Nottingham, visible on Trams, Buses, Bus Stops and whopping 96 sheets, not to mention website and social media campaigns.
The BMC marketing team took the campaign to their first event last week and received by far the most interest and took away 125 new inquiries for a range of Animal Care, Equine and Performing Arts courses to name but a few.
Looking forward to hearing more from BMC throughout the campaign with an update and they hope to culminate the campaign with something a little different taking place in Nottingham city centre....stay tuned to find out more!
Colour is king?
Have ever really thought about colour? No, really thought? Well, colour plays a huge role in brand design. You may flick through the pages of a magazine or perhaps walk down your local high street and be seemingly oblivious to the colours of brands around you.
Okay, so you’re in the city centre, it’s raining an you’re in a rush so you haven’t got time to think, but subconsciously your mind is seeing colour and making decisions on what and where you might buy all of the time.
The choice of colour is very pivotal in the buying decisions of consumers and so should be considered very carefully when creating a brand identity.
