/Case studies: MotionFive branding

In brief

• New logo design and corporate identity
• Corporate guidelines
• Van livery
• Stationery design and print
• Website design
• Printed mailers
• eNewsletter template

Client overview

MotionFive is a new exhibition company based in the UK. Servicing clients throughout the UK, Europe and beyond, they provide design, construction, logistics and assembly of high quality exhibitions in both modular or bespoke formats.

Project outline

Research suggested that the majority of companies in this sector had quite traditional identities, so the final result had to stand appart from the rest to announce this new company, something more innovative and contemporary.

The final logo design incorporates 5 circular elements which represent spotlights (commonly used in exhibitions) but also, along with the typography, creates the image of an arrow moving forward. Along with the strong contrast between the vibrant green and black, the final identity really delivers impact and brand recognition.

Along with the branding, Threerooms created a selection of positioning statements for the company that supported the company's aims, new logo and branding. The chosen option being 'moving exhibitions forward' perfectly sums up the new direction and forward-thinking attitude of the company.

Following on from these initial stages is a new website with full backend client access and resources - watch this space.

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