New brand identity
for a gardeners best-kept secret
In a little known area of the Brooksby Melton College's 850 acre campus lies Brooksby Nurseries - a gem of a place where the staff know exactly what they're talking about when it comes to plants (a distinct advantage over their local competitors) - also the majority of plants are grown right there at the nursery.
The problem though? No one knew it was there, it had become tired and needed a new lease of life.
Brooksby Nurseries wanted an identity that, without scaring off it's loyal older generation of customers, appealed to a younger audience - couples who want plants for the garden of their first home, or the
new generation of 30 something allotment owners.
Accompanying Brooksby Nurseries, in fact nestled right alongside in 4 enormous greenhouses, is Brooksby Training Centre. The Training Centre offers short courses in vegetable growing, hanging basket planting to name a few, and therefore required a brand identity extension for advertising and promotion of
it's services.
Our solution was to design a modern, fresh and complimentary brand identity for both the Nurseries and Training Centre to enable easy cross-selling between the two. The brand identity was rolled out across plant labels, bags, staff uniforms, indoor and outdoor vinyl graphics, way-finding signage, pull up banners, press adverts and
course leaflets.
