Horsing around
at BMC
When the BMC marketing team call with a new campaign for us to work on the whole agency springs to life! With a ‘no holes barred’ approach (in a very PC and appropriate manner of course) they are always keen to let us run with our creative ideas and their latest campaign was no different....
Aimed at 15 year old students who are looking for further education courses, the campaign advertises the fantastic Animal Care and Equine courses at BMC. The college recently made a million pound investment into the courses so the facilities are by far the best in the area.
So with a strong course offering from the college, how do we communicate that to 15 year old students? A tough audience to crack, we decided to hit them with humor and the following eye catching creative and messages.
The campaign is now live across the city of Nottingham, visible on Trams, Buses, Bus Stops and whopping 96 sheets, not to mention website and social media campaigns.
The BMC marketing team took the campaign to their first event and received by far the most interest and took away 125 new inquiries for a range of Animal Care, Equine and Performing Arts courses to name but a few.
Looking forward to hearing more from BMC throughout the campaign with an update and they hope to culminate the campaign with something a little different taking place in Nottingham city centre....stay tuned to find out more!
