Brooksby Melton College / 2010 Further Education Prospectus

New style college prospectus increases intake
by almost 40%

BMC (Brooksby Melton College) has an all new, inspiring college brand style which started with the design of the 2010 Further Education Prospectus.

The brief was simple really - 'We don't want to look like all the others' Taking a look at some of the other universities prospectus' clarified that they did have a very similar feel, not really targeted at, or talking to their prospective students.

The marketing team did an excellent job of writing copy that was perfect for the target audience. Then to the design - each of the 160 pages in the prospectus were individually styled to keep interest and add impact to the individual courses. Even though the uniquely designed pages looked great we didn't make things easy for ourselves as the whole job had to be completed in just 4 days to meet a print deadline!

It all paid off though as the year on year recruitment increased considerably from 2009-2010, around 40%!

Anita Ladva, Marketing Manager at Brooksby Melton College said:

"I wanted to let you and the rest of the team at Three Rooms know just how much we appreciate your hard work and dedication in getting this project completed in such a short timeframe. We are really impressed at the level of quality and attention to detail that you have all shown, under enormous pressure. Add to that the fact that you gave up your Christmas party to see the project through, all we can say is WOW, that is truly amazing customer service".