Communication
is key
CVIS, a major European research and development project, aims to design, develop and test the technologies that allow cars to communicate with each other and the roadside infrastructure. Clever, talking traffic to you and I.
The project description might sound pretty complicated, and, when you start to examine the detail, believe me it is. With that much information to convey, how do you get the overall message across clearly and quickly to your audience? Well, that was
our challenge.
Our talented boys and girls at Threerooms had a group huddle and decided on an illustrated city scene for the main 'graphic vehicle' of the company brochure. We'd be showing the transport technology in use in many different ways by different people, and, by designing it this way, we could make the bigger picture more straightforward.
A fun, colourful and effective company brochure. Done.
