You gotta love a good cuppa tea
We're a nation of tea drinkers and apparently
we drink on average 3 cups of tea a day. Here at Threerooms we're definitely above average, you just can't beat a good cuppa.
Our thirst for the Great British brew definitely came in handy when we got involved in the product branding of a new range of tea - of course in the name of research we had to do plenty of tasting.
The name is quite simply 'Tea' so the product needed an equally simple, unfussy brand design to go with it. The 'Quintessentially British' brand strapline was chosen and from this we developed images such as the classic bowler hat and union
jack flag.
The packaging was deliberately designed to stand out from the competition, mainly being white, using a unique shaped box and a clean, uncomplicated style.
Our favourite part of the branding project though was coming up with the promotional 'tea bag' bag - we all want one!!
