Engaging software needs an engaging brand design
New brand identity for Progresso, software for school leaders and teachers.
BETT this January saw Serco Learning showcase their latest software 'Progresso'. BETT, held at The Olympia in London, is the world's leading annual event for educational technology with almost 700 exhibitors and 30,000 visitors.
Threerooms worked closely with Serco Learning's Marketing and Product Development teams to understand the product's features and benefits, ultimately developing a logo and brand identity that was distinctive and engaging, reflecting the values and personality of Serco Learning's latest and greatest 'integrated learning package'.
The new brand was applied across the large exhibition stand at BETT, and has already been applied to product overview brochures, website graphics and merchandise items. With more still to do we'd better crack on!
