Lights, camera, action....Surprise!
Threerooms were recently appointed by Victoria Centre Nottingham as the creative agency behind their Christmas campaign which will run for the next three years.
The creative idea brings to life the magic and surprise at Christmas time. The campaign uses real people from the Nottinghamshire area as it's stars, who are seen giving their best surprised expressions, to accompany the campaign message.
To capture these expressions, Threerooms organised a photo shoot on Sunday 4 and Monday 5 September in Victoria Centre, where members of the public were filmed and photographed simultaneously imagining that they had just opened their ultimate Christmas present.
Rachel Gretton, Creative Director for Threerooms, said:
"We had a fantastic couple of days on the shoot and we were overwhelmed by the positive response from the public, who were all so enthusiastic and spontaneous with their reactions.
"We met some real characters, with over 225 people filmed over the two days. I think we have a hard task ahead to shortlist the winners! Huge thanks to everyone who took part and to the team at Victoria Centre."
Up to 10 'faces' will be selected, each winning a £100 Victoria Centre Gift Card as well as appearing on the regional TV advertising, all press and outdoor advertising, and marketing literature for Christmas, for the next three years.
and now for a bit of fun...
Check out our end of event wrap dance video by clicking here
