First impressions count online!
We're completely surrounded by design, on TV, in magazines, outdoor billboards, in fact we're exposed to around 3000 adverts a day! None of the aforementioned though can reach such a large number of customers as having an online presence. Suddenly you have a potential global audience!
However, with this massive opportunity also comes a threat - potential customers cannot only see you, but also all your competitors at just a click of a button...
So why is branding and design online so important now? Well, times are changing, we all have more choice. We can compare prices, gain opinion, read reviews, benchmark products all at the click of a button. So, with that right to choose and compare like for like products and services, what makes you choose one company over another?
Making a good first impression is so important. Because of the sheer wealth of information accessible online we've all become a little less patient. If a website isn't easy to use, doesn't look genuine, or we don't find what we want then we move on... obvious really.
It's not only websites where first impressions count though - your online marketing also includes email newsletters, eshots, facebook ads, your twitter page, online adverts - and presenting yourself in a professional, consistent way through design is the best way to achieve this.
Consistency is key to branding. Your offline branding should have the same look and feel as your online branding. Companies build trust, reputation and brand recognition through consistency of their brands. There is often an assumption that there is a level of restriction with online design, however, there is now more opportunity than ever!
Design isn't the be all and end all. Functionality and useability are absolutely essential. A website might look great but be almost impossible to use and vice versa. At Threerooms we make sure both design and functionality work in harmony together to make the very best first and lasting impression for your company.
Have an online project in mind you'd like to talk through? Then just get in touch by calling us on 0115 9061 320 or using the form below.
