Tasty, healthy, lovable. What’s not to like?
Welcome to a new frozen yoghurt concept. This trending superfood hails from the almighty beasts that are ubiquitous in the Himalayas. Truly scrumptious.
Our creative challenge
At Threerooms our challenge was not unusual: to create desire and intrigue for this exciting new product. What followed was a complete branding exercise that culminated in a packaging design full of character. We worked on name generation, logo design and brand identity as part of the process.
Creating the brand name
Based on research, and using our internal naming process, we conjured up a range of suitable brand names – some stranger than others – finally to settle on the intriguing ‘Frozen Yak’. It’s snappy, memorable and lends itself to a rich backstory. Everything you need from a good brand name.
Customers need to hear a good story to really believe in a brand, even if it is a little fantastical. We created a brand story specifically for Frozen Yak.
Design of the logo and packaging
The packaging design itself incorporates the mountains of the Himalayas, as well as some other cheeky characters, such as the abominable snowman. With a distinctive and light-hearted illustration style and bold blue colouring this new product stands out well amongst the competitive mix. A hand-crafted logo design seals the deal; a clear and tangible asset that customers can come to know and love.