“GNC is a strategic brand from the Holland & Barrett portfolio. Developing the GNC range of nearly 100 products was a challenge of both design and project management. It was delivered on time, on budget and with no dramas.”

We gave this well-known sports brand a design and packaging work out

We helped fitness lovers everywhere fall back in love with this sports nutrition classic. Our bold, new look relaunches the brand and delivers clear, direct product benefits.

Product branding
Packaging design
Campaign material design
Crafted message

Taking GNC to the next level

Holland and Barrett approached us to provide a new creative route for the well established GNC brand. New packaging design was needed to make the products more appealing to the target audience and to cement the brand as an innovative sports nutrition leader.

Visualising a new look

Carrying out extensive competitor research enabled the creation of several routes which were submitted for consumer testing. The preferred route was then taken forward with templates being created for the full product range – everything from standard bottles to bespoke sachets and pouches. Artwork for all the SKUs was then rolled out across a whopping 98 lines.

Showcasing the updated brand

The new packaging was launched across the UK-wide network of Holland and Barrett stores and has attracted positive feedback from both the client and consumers alike. Since then we have worked on a range of own label products including a kid’s vitamins range, as well as various products in the heart health category.

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