Brands live and breathe. They evolve and never stand still. In our fast-paced digital world, motion is always at the end of our fingertips.
Emotion of motion
Part of the experience
So, we know that motion isn’t anything new, we’ve seen idents on TV for years. But in the brand industry, it has now become the norm for motion to be used as a way to express and experience brands.
It allows brands to show off their personality. Allowing an audience to engage with a brand’s personality is crucial. It’s as simple as standing out against the competition.
With motion in branding playing a key role, we wanted to share 5 of our personal favourites below:
We absolutely adore the branding of Petbarn and how perfectly the motion adds personality to the brand. It’s fantastic to see how the simplest of movements add humour.
Marble is a collective which pioneers the future of ethical data. They tackle the world’s most challenging problems affecting children. The subject matter is serious, however, Marble has injected fluid and seamless motion in the brand. This brand feels like a breath of fresh air. It doesn’t try to jump away from the serious tone, but the motion of the ‘marbles’ add a welcoming, lighthearted touch.
Since being unveiled at the end of 2018, I have adored seeing these great, playful motion examples for BBC2. The new look is part of a refresh, standing proud against competition such as Netflix and Amazon. From humours to dark, the new idents convey various tones that complement the varied TV shows and documentaries that follow. They continually add more indents, which I look forward to seeing. For more BBC2 indents, check out this video.
A great example of motion in branding, Assembly Rooms use huge doses of vibrancy across their brand. The kinetic typography aids to the fast-paced, trendy look and feel. Their personality certainly oozes through their slick motion.
This brand just makes me want to own a Llama! I think this is another perfect example of how motion can add huge personality to your brand. This fresh and on-trend brand hits the mark, consistent with their approach to motion in all areas. The loveable mascot gets up to all sorts in the various idents.
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