Discover Ashfield
Changing perceptions with an aspirational place brand
Rebranding Ashfield with an aspirational place identity – building community pride, attracting investment, and transforming perceptions.
Branding Ashfield: shaping perception, building pride
Ashfield is a local government district of western Nottinghamshire, England. Renowned for its welcoming, passionate communities, it’s a rural home to many historical and cultural figures, most notably Lord Byron, and an ideal business location in the heart of the country.
With perceptional challenges for the area, a steering group was established to promote Ashfield as an attractive area to live, visit and work. After successfully winning a pitch, Threerooms set to work, on the strategy and design of a new place brand that would create a positive internal and external profile.
What we did
Brand narrative
Key messaging
Bespoke illustrations
Brand launch campaign
Marketing campaign creation
Social media toolkit
Working with Discover Ashfield was a joy. Their dedication to capturing their community's essence and openness to new ideas made the branding process seamless. I'm excited to see their refreshed identity resonate with locals and visitors alike!
Ian Morris
CEO and Owner
Threerooms
Transforming perception, igniting growth
Ashfield District Council partnered with Threerooms to create “Discover Ashfield“. This aspiring place brand is now helping support a range of activities to promote their area as a visitor destination, develop a sense of pride in the community and attract inward investment.
5-Star rated. Award-winning work.
Partner with an agency that's committed to great work and impact.
