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Discover Ashfield

Changing perceptions with an aspirational place brand

An aspirational place brand designed to inspire internal pride and attract external investments.

Discover Ashfield brand design

Branding Ashfield: shaping perception, building pride

Ashfield is a local government district of western Nottinghamshire, England. Renowned for its welcoming, passionate communities, it’s a rural home to many historical and cultural figures, most notably Lord Byron, and an ideal business location in the heart of the country.

With perceptional challenges for the area, a steering group was established to promote Ashfield as an attractive area to live, visit and work. After successfully winning a pitch, Threerooms set to work, on the strategy and design of a new place brand that would create a positive internal and external profile.

What we did

Brand strategy

Brand identity 

Brand guidelines

Brand DNA

Branded comms

Brand hub

Marketing assets

Bespoke illustration

Social media toolkit


Campaign assets

Ongoing support 

Working with Discover Ashfield was a joy. Their dedication to capturing their community's essence and openness to new ideas made the branding process seamless. I'm excited to see their refreshed identity resonate with locals and visitors alike!

Ian Morris

CEO and Owner


Transforming perception, igniting growth

Ashfield District Council partnered with Threerooms to create “Discover Ashfield“. This aspiring place brand is now helping support a range of activities to promote their area as a visitor destination, develop a sense of pride in the community and attract inward investment.

Want a brand with staying power? Let’s talk.

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