Optivo
Where students can flourish in London
Understanding student motivations to create a scalable and adaptable brand with rental appeal.
Redefining London student living
A range of vibrant student halls in London operated by one of the UK’s largest housing providers, Optivo. With over 800 rooms and a 24/7 on-site support team, its a place to feel at home, to meet new friends and enjoy the best of university life.
As a popular place to study, the London student accommodation scene is highly competitive. With significant restoration projects in the pipeline, the Optivo team felt that a new student-centred brand was needed to bring cohesion and connection to the project, and its audience.
What we did
Brand strategy
Brand identity
Brand guidelines
Brand DNA
Branded comms
Marketing assets
Messaging
You and all colleagues at Threerooms have been amazing in the work provided - I really do appreciate how everyone has flexed with the changing requirements in response to Covid. Absolute stars!
Jonathan Vaciannia
Marketing & Customer Experience Manager
Optivo
Revitalising London student accommodation through rebranding
Working alongside the student management team, and in collaboration with the architects, we completed a full rebrand for each site. With in-depth market research, a bold approach, and by taking inspiration from the buildings themselves, we were able to create branding that connected with students while being true to the sites themselves.
