Royal Entomological Society
Organisation rebrand to modernise insect science
Strategic organisation branding to modernise chartered member body lead the way in global insect science.
Leading the evolution: Transforming insect science and community through modern branding
The Royal Entomological Society is at the cutting edge of insect science. It’s a global network of professionals, students and enthusiasts from a variety of backgrounds and with multiple talents who all share a passion for insects. They promote research, provide funding, offer advice and connect people, to help us understand insect impacts on the planet, and enrich the way we all live. The Royal Entomological Society is here to support everyone fascinated by insects, from biologists, chemists, ecologists and geneticists, to artists, educators, enthusiasts and children of all ages.
The Royal Entomological Society was founded in 1833 as the Entomological Society of London. Since then, the Society has built up an enviable reputation for the breadth and quality of its knowledge, and support to the entomological community. But their old brand didn’t reflect the progress and evolution of the organisation, their global network or their welcoming inclusivity. They needed a modern, thoughtful, dynamic new brand which people can connect with, a brand that embodies their passion for insects and insect science. A new brand, but one that clearly retains the values, equity and heritage of the old one.
Impact:
The biggest compliment in landing the brand is acceptance and support from the member community. The rebrand was well-received when, without due care, it could easily have missed the mark.
Revenue has seen a 48% growth since the strategic rebrand, along with a membership growth of over 40%.
What we did
Brand strategy
Brand identity
Brand guidelines
Brand DNA
Branded comms
Brand launch
Messaging
Corporate video
Editorial design
Ongoing support
Through a thorough process that consulted and worked with our staff, trustees and membership, Threerooms have delivered a fantastic end result to help us in the development of our new organisational strategy. They worked so well with our team and take the time to listen. I know that we will continue to work with Threerooms moving forwards and would highly recommend them.
Simon Ward
Chief Executive Officer,
Royal Entomological Society
Fostering unity: embracing diversity in the insect world through vibrant branding
A warm and inviting, yet bold and visually arresting new brand was created and rolled out. It brought together stakeholders, supporters, professionals, academics and enthusiasts into one cohesive, inclusive organisation open to everyone. It reflected the variety and vibrancy of the teeming insect world, and the essential work that the Society does in supporting it, by encouraging biodiversity management, crop protection and disease prevention.
