All About Desserts

It’s a matter of taste

A rebrand to discover the secret ingredient in building an irresistible identity

Elevating premier experiences with gourmet treats and great service

All About Desserts creates hand-finished, deluxe desserts that ooze style and please crowds. From comforting home-style favourites to opulent fine dining creations, they blend flair with precision to enrich menus at fair prices across the travel, retail and leisure sectors. By delivering unique culinary experiences at scale, they consistently surprise and delight through every dish, offering the perfect taste for any moment – whether at home, in a five-star dining room or at 32,000 feet.

The rebrand was driven by a desire to refresh and modernise All About Desserts’ image, creating a sophisticated and emotionally engaging identity that embodies the indulgence and quality of their desserts. By projecting a distinctive, customer-focused image, the brand aims to disrupt the market, captivate its audience and establish itself as a leader in the industry.

What we did

Brand strategy

Brand naming

Brand narrative

Key messaging

Brand identity

Brand guidelines

Branded comms

Brand launch campaign

Bespoke illustrations

Social media toolkit

Website design

Ongoing support

A huge shout-out to the Threerooms team for the fantastic work they’ve done for All About Desserts! Branding wasn’t our primary focus in the early years, but now I can clearly see what we were missing. As we continue to grow and attract new customers, our new brand identity elevates our position as a leading supplier and sets us up for even greater success.

Craig Barton

CEO

All About Desserts

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A bold new identity for indulgent creations

All About Desserts’ modern, stylish identity now exudes opulence and distinction, perfectly reflecting the artistry and indulgence of their handcrafted desserts. The refreshed brand strikes a balance between creative passion and a commitment to delivering exceptional creations. This transformation not only showcases their expertise but also positions them as an industry leader, ready to delight customers with an irresistible array of memorable desserts.