All About Desserts
It’s a matter of taste
A rebrand to discover the secret ingredient in building an irresistible identity
Elevating premier experiences with gourmet treats and great service
All About Desserts creates hand-finished, deluxe desserts that ooze style and please crowds. From comforting home-style favourites to opulent fine dining creations, they blend flair with precision to enrich menus at fair prices across the travel, retail and leisure sectors. By delivering unique culinary experiences at scale, they consistently surprise and delight through every dish, offering the perfect taste for any moment – whether at home, in a five-star dining room or at 32,000 feet.
The rebrand was driven by a desire to refresh and modernise All About Desserts’ image, creating a sophisticated and emotionally engaging identity that embodies the indulgence and quality of their desserts. By projecting a distinctive, customer-focused image, the brand aims to disrupt the market, captivate its audience and establish itself as a leader in the industry.
What we did
Brand strategy
Brand identity
Brand guidelines
Brand DNA
Branded comms
Brand launch
Social media toolkit
Messaging
Website design
Ongoing support
A bold new identity for indulgent creations
All About Desserts’ modern, stylish identity now exudes opulence and distinction, perfectly reflecting the artistry and indulgence of their handcrafted desserts. The refreshed brand strikes a balance between creative passion and a commitment to delivering exceptional creations. This transformation not only showcases their expertise but also positions them as an industry leader, ready to delight customers with an irresistible array of memorable desserts.
