Kascade
Back Up, Bounce Back B2B campaign
A full-funnel lead gen campaign for Kascade, blending sharp strategy, bold creative and storytelling to reframe backup as a business-critical safeguard.
Driving impact through end-to-end creative
Kascade didn’t just need a campaign – they needed a lead engine. As a long-standing client, they turned to Threerooms to create something that would cut through complexity, educate the market, and drive pipeline for their Backup service.
Back Up, Bounce Back, a sharp, strategy-led campaign, flipped the narrative. Instead of pushing products or tech specs, we tapped into a bigger truth – that backup is no longer just an IT task, but a business-critical safeguard in the face of ransomware and data sprawl.
We built the campaign to be evergreen and full-funnel, combining strategic clarity with creative flair. From social content and landing page to a nurture email journey, every asset was crafted to remove friction and build confidence – fast.
But this wasn’t just about promoting a service – it was about extending the Kascade brand. Kevin, first introduced during the rebrand, was joined by Bob – a new visual character designed to bring charm and storytelling to a traditionally dry category. Snappy copy, modular design, Koins-based visuals and motion graphics delivered cohesion, consistency and memorability across channels – all while adapting to different user segments.
Powering lead generation through bold strategy and brand storytelling
The result? A distinctive, scalable campaign that not only drives leads and deepens engagement with the Kascade brand – but sets a new benchmark for how their other services can go to market.
What we did
Campaign narrative and key messaging
Landing page UX and copy
Email nurture journey
Social media assets (organic & paid)
Bespoke illustrations
Campaign toolkit
Performance optimisation support
A potential customer (someone the sales team has been trying to engage for a while) attended an event of ours and while there, he saw a video playing on our coffee machine and immediately recognised it, asking if it was Kevin or Bob! He’d seen the campaign assets before and was familiar with the content. It’s a great sign that the campaign is resonating – not only did it catch his attention, but he also indicated interest by ticking the box to receive more information about our Back Up service!
Megan Warren
Marketing Manager
Kascade
5-Star rated. Award-winning work.
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