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Bringing clarity to the world-leading experts in data analytics

Comprehensive rebrand for an international BI and data specialist following business acquisition.

Lucient brand logo

Unleashing Business Intelligence with focus and clarity

Lucient are the world-leading data management and analysis experts, empowering businesses to unlock superior business intelligence through training, consultancy and managed services. They partner with organisations to help them turn their data into valuable business intelligence, streamline operations and gain the competitive advantage that helps drive their business forward.

Operating since 2002, Lucient made swift progress to become the go-to industry-leading experts in their field. As so often happens, their brand didn’t keep up with the pace. They needed a complete brand transformation to develop a new name and identity that clearly reflected the message of what they offer their customers – focus, clarity and strength.

What we did

Brand strategy

Brand naming 

Brand identity 

Brand guidelines

Brand DNA

Branded comms

Brand launch

Social media toolkit


Corporate video

Website design 

Ongoing support 

Working with ThreeRooms is something you enjoy. They are all excellent, cheerful professionals, keen on listening to what the client needs and focused on providing solutions. Our expectations were not just met, but surpassed. They do go the extra mile for you!

Juan Ramón Peña

Global Communications Manager


Unveiling a vibrant brand identity through strategic evolution

Brand strategy was key here, so we held four stakeholder discovery workshops to dig right down into the specifics of the company, including looking at their USPs, competitors and audience personas. Data was collated into a Brand DNA strategy document and, from this, we created a vibrant new brand identity. Key messages, a content plan, brand guidelines, website design and a company animation followed to complete a full suite of brand and marketing materials.

Want a brand with staying power? Let’s talk.

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