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Rebranding a charity that rises above domestic abuse

Creating an empowering charity brand that helps women escape and move forward from abuse.

Juno brand image

Women's aid: empowering lives, rebranding for clarity

Established 40 years ago, Juno Women’s Aid empowers women and children to live free from abuse and violence. The charity provides crucial support and advice for women, teenagers and children, ranging from crisis support to drop-ins and one-to-one support.

Over time, all brands become disconnected from the truth and need realigning. The project had two areas of focus: addressing confusion around their name and modernising an out-dated brand that didn’t reflect their passion and purpose. Their name, “Women’s Aid Integrated Services”, was indistinct, being confused with other charities. Abbreviated to “WAIS” it had no meaning and wasn’t easy to say or recall.

What we did

Brand strategy

Brand naming 

Brand identity 

Brand guidelines

Brand DNA

Branded comms

Marketing assets


I think Threerooms is totally brilliant and I’m going to be recommending you in my next job... Keep doing the brilliant work you’re doing!!

Holly Mills

Marketing Manager


Renewed, resilient, ready for the future

The rebrand saw a complete renewal of the charity’s image and how it connects with its audience. Armed with a clear proposition, a meaningful new name and a distinctive identity, this dedicated charity is ready for another 40 years of incredible and vital work.

Want a brand with staying power? Let’s talk.

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