Somerbys IT
Creating a new IT brand with a human touch
Evolving an IT Consultancy brand to attract a B2B audience and potential investors.
Redefining excellence in technology solutions
Somerbys IT provides expert consultancy and dedicated IT support for a variety of businesses both large and small. Their friendly and expert team delivers unparalleled technical support, helping them become trusted technology partners to their wide range of clients.
The management team at Somerbys wanted to redefine their brand values as the first step in a process to create a whole new corporate image for the business. The project had five key objectives: to reinvigorate the business, establish a strong set of company values, mission and vision, build a strong senior leadership team around them, boost their growth and above all, enhance the experience clients enjoy.
IT is an incredibly competitive and highly saturated industry with thousands of IT consultants, business and experts offering essentially the same range of services to companies. It’s also an area of expertise where very few businesspeople have more than the most basic level of knowledge of the highly complex topics. This makes it extremely difficult for business owners, and those tasked with procuring IT support to make an educated choice when choosing an IT partner.
So, our challenge was two-fold. To interrogate the Somerbys brand to uncover their USP, and create a brand that will attract, not intimidate a B2B audience – while appealing to potential investors at the same time.
What we did
Brand strategy
Brand identity
Brand guidelines
Brand DNA
Brand launch
Social media toolkit
Messaging
Marketing assets
Ongoing support
Working with the team at Threerooms has been an absolute pleasure and a truly fantastic experience from start to finish.
What Threerooms have achieved in helping us to re-evaluate our brand, define our values (DNA) and come up with a fresh new design is truly amazing. I would recommend Threerooms to anyone, and we are already looking at what the team can help us with next. Thanks to the entire team at Threerooms.
Allan Page
Managing Director
Somerbys IT
Redefining the future of tech support with a human touch
We came up with a visual language and narrative tone of voice that satisfied two conflicting criteria – warm and friendly enough to appeal to an uncertain B2B audience, yet still solid and serious to reassure potential investors. In addition, as an IT company, Somerbys had to appear hi-tech, modern and innovative, with a future-proofed brand image that won’t look old-fashioned in a few years’ time.
Our radical new corporate image for Somerbys meets all of these requirements, and is underpinned by the core message which we established as the USP for the business: IT support with a human touch. In short, in an industry that is often remote or automated, Somerbys place human connection at the core of their service.
