Saicho Drinks
Launching an eastern-inspired drinks brand
We created Saicho’s elegant brand identity – blending eastern-inspired flavours and sophistication to redefine non-alcoholic dining drinks.
Crafting Saicho’s elegance: elevating a new concept in non-alcoholic beverages
Born from a shared passion for food and flavour, founders Charlie and Natalie created Saicho – a refined collection of non-alcoholic sparkling teas designed specifically for food pairing. By cold-brewing tea and infusing it with delicate Eastern-inspired ingredients, they developed a distinctive range that delivers complexity, sophistication, and depth – all without alcohol.
Strategic branding for an elegant, innovative drinks concept
As an entirely new concept in the market, Saicho needed a brand identity that would capture its quiet elegance and premium character. It had to appeal to discerning diners, sommeliers, and restaurateurs, positioning the drink confidently alongside fine wines on the world’s best tables.
What we did
Brand naming
Brand narrative
Key messaging
Packaging design
Website design
We are delighted with the work Threerooms have done for us. It has been an absolute pleasure working with the team, from brand creation to final product design. We will certainly work with Threerooms on future projects.
Charlie Winkworth-Smith
Founder
Saicho Drinks
From concept to coveted brand
Working closely with the founders, we immersed ourselves in Saicho’s story – exploring its brewing process, ingredients, and cultural inspirations. From this understanding, we developed a distinctive brand strategy, elegant name, and refined visual identity that balance authenticity with luxury.
The result is a beautifully crafted brand that conveys Saicho’s essence: a sparkling tea designed for those who appreciate the art of dining well.
5-Star rated. Award-winning work.
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