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Launching an eastern-inspired drinks brand

Strategic branding for exciting new drinks concept.

Saicho brand product image

Crafting Saicho's elegance: elevating a new concept in non-alcoholic beverages

Through a genuine passion for food, founders Charlie and Natalie created Saicho, a selection of non-alcoholic sparkling drinks conceived for food-pairing. By fusing cold-brewed tea with eastern-inspired ingredients, they crafted unique infusions of flavours, perfect for fine dining.

As a new brand to market, and indeed an entirely new concept, Saicho needed to break through and appear elegant enough to gain a seat at the table of the most discerning restaurant. A new drinks brand was required to convey the subtle nature of the drink, along with the influences of tea and infused flavours.

What we did

Brand strategy

Brand naming 

Brand identity 

Brand guidelines

Brand DNA

Packaging design

Website design 

We are delighted with the work Threerooms have done for us. It has been an absolute pleasure working with the team, from brand creation to final product design. We will certainly work with Threerooms on future projects.

Charlie Winkworth-Smith



From Concept to Brand Identity

By working closely, and researching the process and ingredients, we helped them form a strategy, come up with a brand name, design a new logo and identity, and launch a website that could do justice to this exciting new drinks concept.

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