Saicho
Launching an eastern-inspired drinks brand
Strategic branding for exciting new drinks concept.
Crafting Saicho's elegance: elevating a new concept in non-alcoholic beverages
Through a genuine passion for food, founders Charlie and Natalie created Saicho, a selection of non-alcoholic sparkling drinks conceived for food-pairing. By fusing cold-brewed tea with eastern-inspired ingredients, they crafted unique infusions of flavours, perfect for fine dining.
As a new brand to market, and indeed an entirely new concept, Saicho needed to break through and appear elegant enough to gain a seat at the table of the most discerning restaurant. A new drinks brand was required to convey the subtle nature of the drink, along with the influences of tea and infused flavours.
What we did
Brand strategy
Brand naming
Brand identity
Brand guidelines
Brand DNA
Packaging design
Website design
We are delighted with the work Threerooms have done for us. It has been an absolute pleasure working with the team, from brand creation to final product design. We will certainly work with Threerooms on future projects.
Charlie Winkworth-Smith
Founder
Saicho
From Concept to Brand Identity
By working closely, and researching the process and ingredients, we helped them form a strategy, come up with a brand name, design a new logo and identity, and launch a website that could do justice to this exciting new drinks concept.
