Log my Care
Seamless care management with people-focused technology
A fresh brand identity, proposition and messaging to showcase a digital platform that enriches the lives of everyone in care.
Transforming care for society’s most vulnerable people.
Easy and intuitive, Log my Care brings seamless care management software to any setting, for any level of digital ability. Working largely with care homes, their platform gathers insights that help control resources more effectively, freeing up teams so they can focus more on those in need. Designed with people in mind, it enriches the lives of everyone in care.
Dedicated to improving the quality of care through digital management and aligning with the NHS’ initiative to be 100% digital by 2025, Log my Care wanted to refine its brand and market position to support its ongoing success… and become the platform of choice for care settings in the UK.
What we did
Brand strategy
Brand identity
Brand guidelines
Brand DNA
Branded comms
Brand launch
Social media toolkit
Messaging
Ongoing support
We were all very happy with the end result as the visual identity is so much stronger than before - it exceeded expectations. We love the look, our customers love it and we even had some compliments from competitors when we visited a show in May!
Jade Phillips
Head of Marketing
Log my Care
Designing with impact: An accessible brand for all
A bright and fun, yet professional-looking brand came through. Accessibility was a key focus in this project, so we paired a carefully selected colour palette with a unique style of illustrations, which feature throughout both the website and app. These visuals help communicate and explain Log my Care’s products and services, reflecting the diverse range of people who use the software and highlighting their positive emotions through expressive faces and emphasised actions.
The results are already making a difference. One colour-blind user commented that the experience is “much better,” and even followed up with a glowing Google review. With improving website CVR as a key objective this quarter, the early signs are encouraging — and we’re excited to see the impact grow.