InXpress
Refine and redefine. Global branding for a shipping specialist
Branding evolution and marketing support for a global shipping specialist.
Redefining shipping excellence for the modern world
InXpress is a leading global shipping specialist that provides reliable, cost-effective commercial shipping solutions from a range of global carriers, all delivered with outstanding customer service and commitment.
Our challenge was to modernise and redefine the InXpress brand while harnessing their core business values. Putting time and money benefits aside, ‘service’ is at the heart of their offer. This strong USP needed to be communicated to customers to create a genuine connection.
What we did
Brand strategy
Brand identity
Brand guidelines
Brand DNA
Branded comms
Brand launch
Social media toolkit
Messaging
Corporate video
Application UX design
Ongoing support
Threerooms took the lead early and walked us through the process on our recent global brand refresh. We were genuinely excited after reviewing the concepts, and after a few minor tweaks were proud to roll-out the refresh to our management teams throughout 14 countries.
Lindsay Birley
CEO Asia Pacific
InXpress
Sharpening global branding for seamless impact
We worked with InXpress to refine their global branding through succinct messaging and a sharper visual identity, all applied seamlessly across their global franchise network and marketing.
