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Strategic rebrand for UK Chartered Institute, CIMSPA

Comprehensive rebrand and multi-year partnership to take the lead in the fast-moving sports and activity sector.

CIMSPA brand logo

Leading professional development in sports and health

The Chartered Institute for the Management of Sport and Physical Activity (aka CIMSPA) is the professional development body for the UK’s sport and physical activity sector. They are committed to helping professionals and organisations succeed, inspiring our nation to be more active.

With swift growth projections, CIMSPA had to develop its brand to meet the needs of the evolving organisation. They must lead the way as a prestigious, professional and forward-thinking organisation in the sports and health space.

What we did

Brand strategy

Brand identity 

Brand guidelines

Brand DNA

Branded comms

Social media toolkit


Marketing assets

Ongoing support 

Threerooms deliver highly effective work within very competitive budgets. They listen, they guide and they impress on every project.

Christian Anderson

Head of Marketing


Shaping the future of sports and health with rebranding

A comprehensive rebrand project included workshops, stakeholder interviews, brand strategy, identity design and communications design. We continue to support CIMSPA as they become the sector’s leading authority. An exciting future lies ahead.

Want a brand with staying power? Let’s talk.

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