Branding Workbook
The Anatomy of a Brand
Download our FREE branding workbook that accompanies our playbook, and unlock the potential of your brand. It’s a must-have for marketers and business folk, packed with rich insights and activites to help you define your brand strategy.
Download your copy
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What's inside?
Our Anatomy of a Brand playbook is a practical guide to the intricacies of branding for marketers, business owners and brand lovers everywhere. Across 32 pages, we explore themes like Vision, Values, Personality, Positioning and Identity, all helping you build a successful brand, one step at a time.
You will learn how to:
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Review and significantly enhance your company branding
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Make your brand more appealing to your target audience
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Become a more authentic brand with a distinctive voice
Get a sneaky peek: what’s inside our free branding ebook?
Get brand positioning right
What do others think of you and what do you want people to think of you? Are these aligned? We discuss the importance of defining your own brand strategy and positioning.
Define your brand values
Brand values are a set of guiding principles that shape every aspect of your organisation. They affect the choices your teams make and the actions they take. In our free branding ebook, we’ll show you how to get yours right.
Create a captivating brand story
“Once upon a time in a galaxy far, far away…” – a good story is powerful and stays with us. Create one for your brand that people can understand and buy into.
Craft a great logo
Logos are often the most memorable aspect of a brand. We explain their importance and share how to design a logo that works.
Find the right tone of voice
When we meet people, nearly 40% of communication is through tone of voice (the rest being body language and choice of words). Knowing your own tone of voice helps your brand communicate better.
And much more…
Our free branding ebook also covers brand guidelines, brand identity design, brand personality and the benefits of getting branding right. Download yours today and become your own branding expert.
