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  • Writer's pictureIan Morris

Colour psychology: Bluetiful Blue

Colour Psychology: Blue (with waves in the background)


To kick start our colour psychology series, we are honing in on the wondrous colour Blue. We’ll discover which brands use blue to their advantage, what it represents and how blue subliminally influences us in our daily lives.


Why so blue?


We are so familiar with colour that we often overlook their importance in everyday life. Colour can inspire us, excite us and they can even affect our mood. With so many gorgeous tones, shades & hues it’s no surprise they appeal to us, yet most of our deeper interpretation and processing of colour happens subliminally. So why is colour is so significant?


Emotions of Blue


As blue is one of the primary colours, we have all recognised this colour from an early age. But what effect has this colour had on us and what do we associate it with?


Blue is considered a popular colour due to the feelings of trust and commitment that it emulates. People often associate blue with the sky and ocean which has a calming and serene effect. Blue is also identified with feelings of power and confidence – politicians opt for blue ties or clothing when making public appearances, and pilot uniforms include blue, all to reflect the feelings of trust and confidence.


Blue Brands


The first element that people see in a logo is its colour and as we have discovered, this can have a powerful effect on how people interpret your brand.


Below is a collection of 10 leading brands that use blue to their advantage:


Companies that use blue in their logos: Dell, PayPal, Ford, General Electrics, Skype, Twitter, Unilever, Facebook, Oral-B, Samsung

Blue Facts:


  1. Blue is the #1 favourite colour of all people, having equal appeal to both men and women. Because of this, blue is the least ‘gender-specific’ colour.

  2. 53% of the flags in the world contain blue.

  3. Because of blue’s hygienic associations, blue is the favoured colour choice for toothbrushes.

  4. Thinking of changing your decor? Bear in mind that people are often more productive in blue rooms.

  5. Find you get bitten by mosquitos? Before your next outdoor adventure, take a moment to think about your clothing choice. Mosquitos are attracted to the colour blue twice as much as to any other colour.

So it goes without saying why the above leading brands have retained their blue shades….why fix something that ain’t broken?


Interested in learning more? We’re all ears. Get in touch and speak to one of our brand specialists.

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