Insights and resources

Generative AI is transforming design, but it can’t replace human intuition, empathy, and lived experience. The real power lies in combining AI and creativity – where technology accelerates ideas and humans bring meaning, cultural depth, and emotional resonance. The future isn’t AI versus creatives, but AI with creatives: a partnership that amplifies imagination and drives more authentic, impactful work.

Faces in branding build trust, human connection, and loyalty. Discover the psychology, best practices, and future trends in using faces for effective branding.

Strategic rebranding is more than a visual refresh – it’s a business decision that can reshape how your company is perceived, positioned, and valued. From unlocking new markets to boosting customer loyalty, a well-executed rebrand can deliver measurable returns. Discover why leading organisations invest in rebranding, the challenges they face, and how to measure the ROI of brand transformation in a way that makes sense for your business.

Range Rover’s new emblem is a subtle shift with loud implications. We unpack the luxury brand’s latest visual twist and what it tells us about where Range Rover is heading.

Range Rover’s new emblem is a subtle shift with loud implications. We unpack the luxury brand’s latest visual twist and what it tells us about where Range Rover is heading.

How an iconic British marque went from cult classic to cautionary tale –and why your own rebrand can’t afford the same shortcuts.

It might not be the most glamorous part of your marketing and sales mix, but diagrams sit quietly at the heart of many high-performing businesses—especially in the tech world. Discover why diagram toolkits are a must-have for marketing. Learn how to create one that boosts clarity, consistency, and brand credibility.

What makes a brand unforgettable –and what makes one instantly forgettable? We break down the essential branding do’s and don’ts every ambitious business needs to know. From crafting a clear brand identity to avoiding the traps of trend-chasing, discover practical insights that will help you build a brand that not only looks good, but stand out for all the right reasons.

Writing an agency brief is one of the most important steps in getting great creative results. This blog covers what every marketer should know before briefing a creative agency, so you can set clear direction, avoid confusion, and get better work, faster.

Confused by brand jargon? You’re not alone. In this no-nonsense glossary, Threerooms breaks down essential brand terminology—from purpose and positioning to salience and strategy. Whether you're a brand beginner or a seasoned marketer, this guide will help you decode the language of branding and build stronger, more confident brands.

Discover how motion design is reshaping modern branding—from storytelling and engagement to consistency and strategy. Learn how to make your brand move with meaning.

How do global brands connect with local audiences without losing their identity? From McDonald’s regional menus to fashion brands collaborating with local artists, this blog explores how smart companies embrace glocalisation—the art of blending global consistency with cultural relevance. Discover how brands can deepen customer loyalty and drive global success.

Turn data into design gold—discover simple techniques to uncover insights and design better, more user-focused experiences.

Video isn’t just for B2C—B2B brands can use it to simplify, engage, and build trust. Here’s why it should be central to your strategy.

Your brand’s anniversary isn’t just another date on the calendar—it’s a golden opportunity to tell your story, reinforce your brand...

Launching a podcast? Our tips will help you create a sub-brand identity that stands out while staying true to your brand.