Insights and resources

Brand revitalisation and rebranding are often confused, but they serve very different strategic purposes. This guide explains the key differences, when to choose each approach, and how brands can modernise or transform without losing equity or direction.

When a brand stops reflecting who an organisation is and where it’s going, the issue isn’t execution – it’s clarity. Brand problems often show up as slower growth, misalignment across teams, or difficulty standing out, long before they’re recognised as a branding issue.

Discover the eight brand identity trends shaping 2026 – from motion-first design and humanised AI to tactile textures, expressive typography and multisensory branding. As digital behaviour evolves, these shifts reveal how brands can stay relevant, distinctive and emotionally resonant in a rapidly changing world.

Discover the eight brand identity trends shaping 2026 – from motion-first design and humanised AI to tactile textures, expressive typography and multisensory branding. As digital behaviour evolves, these shifts reveal how brands can stay relevant, distinctive and emotionally resonant in a rapidly changing world.

After three to five years, even the strongest brands can start to feel overly familiar. A brand refresh isn’t about starting again – it’s about subtle evolution. Discover how small, strategic changes can inject new energy into your identity while keeping the recognition you’ve worked hard to build.

After three to five years, even the strongest brands can start to feel overly familiar. A brand refresh isn’t about starting again – it’s about subtle evolution. Discover how small, strategic changes can inject new energy into your identity while keeping the recognition you’ve worked hard to build.

Generative AI is transforming design, but it can’t replace human intuition, empathy, and lived experience. The real power lies in combining AI and creativity – where technology accelerates ideas and humans bring meaning, cultural depth, and emotional resonance. The future isn’t AI versus creatives, but AI with creatives: a partnership that amplifies imagination and drives more authentic, impactful work.

Great user experience isn’t just about looks – it’s about how something feels to use. From structure and flow to feedback and forgiveness, great UX design makes every interaction clear, intuitive, and enjoyable. Discover the key principles behind designs that not only work beautifully but truly connect with people.

Great user experience isn’t just about looks – it’s about how something feels to use. From structure and flow to feedback and forgiveness, great UX design makes every interaction clear, intuitive, and enjoyable. Discover the key principles behind designs that not only work beautifully but truly connect with people.

Generative AI is transforming design, but it can’t replace human intuition, empathy, and lived experience. The real power lies in combining AI and creativity – where technology accelerates ideas and humans bring meaning, cultural depth, and emotional resonance. The future isn’t AI versus creatives, but AI with creatives: a partnership that amplifies imagination and drives more authentic, impactful work.

Faces in branding build trust, human connection, and loyalty. Discover the psychology, best practices, and future trends in using faces for effective branding.

Strategic rebranding is more than a visual refresh – it’s a business decision that can reshape how your company is perceived, positioned, and valued. From unlocking new markets to boosting customer loyalty, a well-executed rebrand can deliver measurable returns. Discover why leading organisations invest in rebranding, the challenges they face, and how to measure the ROI of brand transformation in a way that makes sense for your business.

Range Rover’s new emblem is a subtle shift with loud implications. We unpack the luxury brand’s latest visual twist and what it tells us about where Range Rover is heading.

Range Rover’s new emblem is a subtle shift with loud implications. We unpack the luxury brand’s latest visual twist and what it tells us about where Range Rover is heading.

How an iconic British marque went from cult classic to cautionary tale –and why your own rebrand can’t afford the same shortcuts.

It might not be the most glamorous part of your marketing and sales mix, but diagrams sit quietly at the heart of many high-performing businesses—especially in the tech world. Discover why diagram toolkits are a must-have for marketing. Learn how to create one that boosts clarity, consistency, and brand credibility.