After three to five years, even the strongest brands can start to feel overly familiar. A brand refresh isn’t about starting again – it’s about subtle evolution. Discover how small, strategic changes can inject new energy into your identity while keeping the recognition you’ve worked hard to build.

Generative AI is transforming design, but it can’t replace human intuition, empathy, and lived experience. The real power lies in combining AI and creativity – where technology accelerates ideas and humans bring meaning, cultural depth, and emotional resonance. The future isn’t AI versus creatives, but AI with creatives: a partnership that amplifies imagination and drives more authentic, impactful work.

Range Rover’s new emblem is a subtle shift with loud implications. We unpack the luxury brand’s latest visual twist and what it tells us about where Range Rover is heading.