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Join date: Dec 19, 2023
Posts (155)
Jun 10, 2026 ∙ 4 min
We fell into the trap we help others avoid - brand positioning explained
My coach said the last thing I wanted to hear: "Ian, everything you do for clients, I can't see any of it on your website." He was right. We sell brand positioning for a living, yet we'd stopped doing it for ourselves. Here's how we're fixing it.
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Feb 18, 2026 ∙ 4 min
How to build a Brand Impact Report for your board
Two years after a rebrand is the ideal moment to prove its value. In this guide, we outline how to build a compelling Brand Impact Report for your board – combining sentiment data, commercial KPIs, and internal ROI to demonstrate how your brand drives measurable business growth.
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Aug 15, 2025 ∙ 5 min
Why using faces in branding is more important than ever
Faces in branding build trust, human connection, and loyalty. Discover the psychology, best practices, and future trends in using faces for effective branding.
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