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The Switch

Charity branding to change the narrative for young people

Brand transformation for a London charity that helps children improve their career aspirations.

The Switch brand image

Inspiring Tower Hamlets youth to reach their potential

For 30 years, The Switch has been facilitating positive engagement between schools and local businesses to create a vital connection for the young people of Tower Hamlets, helping them fulfil their potential by aspiring to life-changing careers. Armed with modern and highly effective programmes, alongside a bounty of ambition and enthusiasm, the charity continues to strive as a passionate advocate for change in Tower Hamlets, increasing awareness of the perpetual cycle of poverty and helping to end it for good.

The Switch knew that, in order to deliver their vision of creating opportunity for every young person to discover their best future, they needed a brand to inspire, empower and incite ambition. Not only for the young people of Tower Hamlets, but for their own staff and local businesses alike. They needed a brand that would create a culture and help them bridge the education and opportunity gap, making the young people in Tower Hamlets realise they can achieve the amazing things they are capable of.

What we did

Brand strategy

Brand naming 

Brand identity 

Brand guidelines

Brand DNA

Branded comms

Staff engagement Workshop

Brand launch

Social media toolkit


Corporate video

Website design 

A huge thank you for all of your hard work.

It has been a mammoth piece of work you have pulled off for us, and we are already getting lots of compliments on the change.

I feel so happy with the new brand - no anxiety about people not getting on board, just a bright future!

Megan Hunter

Deputy Director

The Switch

Empowering futures: The Switch's bold brand evolution

Over a year we collaborated with the team to strategise, ideate, refine and implement the new brand. Our partnership yielded a brand strategy, messaging frameworks and visual toolkits to enable The Switch to implement a cohesive visual system that could grow along with the new brand.

A vibrant new identity emerged from the in-depth discovery work we carried out. More modern, fun, bold and energetic, it radiates the essence of the charity and is so much more relevant to everyone they work with – the young people, businesses, education and their own team members. It depicts a journey from an unstable existence to a strong, inspired and focused one.

Want a brand with staying power? Let’s talk.

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