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True App

Changing the customer feedback landscape

A stand-out brand to launch a game-changing customer engagement platform

Brand identity overview for True App

Unveiling True: transforming customer-business interaction

True is a new app and social platform where customers can have their say and interact with businesses more openly and positively. It’s a place where customers can find and leave honest reviews, get quick resolutions to problems, give praise where it’s due, and grab a great deal at the same time. It’s also a place where businesses can get balanced, fair, honest feedback to keep customers happy. Win-win.

True is a start-up in a competitive market. But it does have a number of unique advantages. Our first challenge was to create a dynamic identity that works over many platforms. We also had to encapsulate the brand voice and company values of being positive, authentic, empathetic and inclusive. But above all, we had to make True stand out against established competitors like Trustpilot, Feefo and

What we did

Brand strategy

Brand identity 

Brand guidelines

Branded comms

Social media toolkit


Interior design

Website design  

Podcast design

Working alongside Threerooms is a pleasure. The team’s dedication and understanding of our business and how they shaped the brand is hugely impressive. Friendly, professional and results driven, I can’t recommend these guys enough!

Jonny Appleton


True App

Embracing engagement: crafting a welcoming brand identity

The brand voice and identity warmly welcomes customers and businesses in to use the platform – and it pushes USPs to attract investors and business angels. How did we do this? With a bold colours, simple but charming illustration, fun icons and a font that’s warm and friendly. The whole design aesthetic encourages people to get involved – the essence of user-friendliness.

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