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Enabling global identity. Protecting digital trust.

Brand transformation and positioning to take GLEIF to the next level and adapt in a rapidly changing digital world.

GLEIF brand image

Guardians of trust: GLEIF's revolution in global transaction verification

GLEIF protects the source of global transactional trust. The guardian of verifiable legal entity identifiers (LEIs), GLEIF has changed mandatory ID checks from onerous to automatic. A single code represents a single organisation so that anyone, anywhere in the world, can trust an organisation is who it claims to be.

In an increasingly digitally connected world, GLEIF saw it was time to harness the ‘broader public good’ of the LEI by introducing the vLEI. Expanding the use of the LEI in the digital age, the vLEI enables instant ID checks for both organisations and the people within them.

Part of this shift was a whole new look to help them achieve their aim of driving LEI adoption by legal entities everywhere as part of a growing global digital ecosystem.

What we did

Brand strategy

Brand identity 

Brand guidelines

Brand DNA

Branded comms

Marketing materials

Social media toolkit

Corporate video

Ongoing support 

Threerooms is just great. We worked with them on our new brand identity, from the development and vision all the way to the final logo and website designs. It's been an absolute pleasure working with them and I wholeheartedly recommend them – a professional team with great ideas, response time, flexibility and support throughout the entire project. We will of course continue to work with them in the future.

Alina Sterker,

Project Manager


Fortifying trust: GLEIF's evolution into the digital age

An effective mix of strategic work along with graphic and motion design evolved GLEIF’s brand identity to convey GLEIF’s vocation to protect the source of global transactional trust. But our work didn’t stop there. We delivered an extended multi-media brand launch and rollout – both internally and externally – that equips GLEIF with a brand that will not only propel them forward into the next stage of their journey, but also adapt in a rapidly changing digital world.

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