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Sports nutrition packaging design gets a brand workout

Giving a well-known sports brand a design and packaging work out.

GNC brand packaging

Transforming sports nutrition packaging design

Owned by Holland and Barrett, GNC is a brand dedicated to sports nutrition. The product team approached us to provide a new creative route for this already established brand.

The current branding didn’t meet the expectations of an ever-growing market. New sports nutrition packaging design was needed to boost product appeal, increase sales and to cement the brand as an innovative sector leader.

What we did

Product branding

Brand identity 

Campaign assets

Packaging design


Brand DNA

Brand launch

Artworking accross 99 SKUs

Working with GNC was a testament to their dedication to quality and innovation. Their passion for their brand and collaborative approach made the branding process both productive and enjoyable. I'm confident their renewed brand identity will resonate with customers and drive success.

Ian Morris

CEO and Owner


Transforming packaging across the UK

We designed everything from standard bottles to bespoke sachets and pouches. Almost 100 lines were launched across the UK-wide network of Holland and Barrett stores. The results have attracted positive feedback from both the client and customers alike.

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