Hill & Smith Infrastructure
Honouring a legacy of protecting people, property and infrastructure.
A campaign to celebrate 200 years of Hill & Smith Infrastructure – honouring a legacy of innovation, safety, and sustainability.
British heritage born in the Black Country
Founded in 1824 in the heart of the West Midlands, Hill & Smith began as Hill’s Ironworks. From crafting puddling machines to contributing to iconic structures like the Sydney Harbour Bridge and shaping the nation’s highways, their 200-year journey is steeped in British manufacturing heritage. Today, Hill & Smith Infrastructure continues to create safer, more sustainable spaces to live, work and travel through relentless innovation and service excellence.
Reaching a 200-year milestone is a rare achievement. The bicentenary campaign was designed to celebrate Hill & Smith’s heritage while reinforcing its position as an industry leader. The goal was to honor its legacy, engage employees and strengthen brand awareness among clients and stakeholders.
The campaign brought Hill & Smith’s history to life through a multi-channel approach, featuring an animated timeline video, an interactive timeline and a corporate documentary-style video. By blending history, engagement and forward-thinking initiatives, the campaign reinforced Hill & Smith’s mission to create safer, more sustainable spaces while strengthening brand loyalty and industry leadership.
What we did
Campaign strategy and planning
Campaign brand
Key messaging
Landing page design
Branded apparel
Brand guidelines update
I thoroughly enjoyed working with the team at 3R on this unique milestone for our company. Thank you for the work, creativity and enthusiasm put into bringing H&S's story to life. I've had a lot of very positive feedback!
Frédérique Gérard
Head of Strategic Marketing
Hill & Smith Infrastructure Ltd
5-Star rated. Award-winning work.
Partner with an agency that's committed to great work and impact.
