When a brand stops reflecting who an organisation is and where it’s going, the issue isn’t execution – it’s clarity. Brand problems often show up as slower growth, misalignment across teams, or difficulty standing out, long before they’re recognised as a branding issue.

Confused by brand jargon? You’re not alone. In this no-nonsense glossary, Threerooms breaks down essential brand terminology—from purpose and positioning to salience and strategy. Whether you're a brand beginner or a seasoned marketer, this guide will help you decode the language of branding and build stronger, more confident brands.