Insights and resources

In this colour psychology series, here is how brown can create a notion of quality, stability, and reliability in your targeted customer

Learn how brands use the colour purple to showcase royalty, quality, and expansiveness.

The relevance of the colour orange in branding dates back decades. It improves a brand's visibility & showcases its power with its eye-catch

Here we share the top-3 reasons for a company rebrand and the top-3 pitfalls to avoid.

Back in March, Threerooms had been shortlisted for 7 categories in the under 40 staff agencies, out of a possible 19 categories.

In this colour series, we’ll discover why the colour black is significant in our daily lives. Read the full article.

In this section of colour psychology, find out how green leads to a positive outlook and sustainable appearance of a brand.

Pink can be an overlooked colour in branding. It’s often dismissed as girly and fluffy but pink is fighting back...let's explore.

In brand and marketing, "Tone of Voice" is the collective way we communicate with others. We explain what it is and why it's important to un

In this post, we focus on the brand colour yellow. Fancy a bowl of Cornflakes?

As part of our colour psychology series, we look at why red’s long love affair with humans could make it the perfect partner for your brand.

Brand archetypes anchor your brand against something iconic, that we can all recognise as a direct link to our subconscious understanding of

Why is your brand colour blue? The colour blue has significant psychological effects when used as your primary brand colour.

What do you want people to think of you? This is what you need to address in order to create a brand strategy around achieving your aspired

The human eye can distinguish 10 million colours and the Pantone book has over 1,000 colours, so consider it carefully.