Insights and resources

Corporate branding conveys the essence of a business and what it stands for. It builds trust and evokes emotions that lead to loyalty

A brand video is often created as a promotional or informative piece to tie your business and marketing messages together

It’s our goal to create unique and powerful brands, this is achieved by considering every last detail, no matter how small. Lee explains why

Scalable and profitable, the SaaS industry is growing. The result? Lots of competition, and lots of similarities. Investing in SaaS branding

Brand values underpin everything that your business is – a set of beliefs that connect you, your team and customers.

What is a monospaced font? In this typography series, we'll be looking into how monospaced fonts help us to process information and change

What is a script font? In this typography series, we'll be looking into how script fonts help us to process information and change perceptio

Marketing personas are an effective tool to help businesses understand and sell to their ideal prospects. Learn how to easily create them us

Uncomplicated, easy to say, and unique – a good business brand name is everything.

What types of brand names are there and how have they had an effect on the perception of companies? We discuss the 10 types of brand names..

We explore what makes illustration so captivating to audiences and how we can use visual communication to enhance brands.

Illustration in branding has a unique power. If visuals are a primary form of communication, just imagine how illustrations can strengthen y

What is a slab serif font? In this typography series, we'll be looking into how slab serif fonts help us to process information

Blocky, delicate or robust, the Sans-serif typeface is a chameleon of weights and angular edges. It varies drastically, either being used...

Key messages are the core of your business. Investing time in developing them creates focus, strengthens your brand, and makes comms clear