Insights and resources

What is a serif font? In this typography series, we'll be looking into how serif fonts help us to process information and how they change pe

Choosing the the right font can form the cornerstone of a brand, changing the way we feel, view and trust what we see.

What is a typeface? Discover how font display and display typefaces influence information processing and perception in our typography series

Analyse and optimise the buying journey your customers take with your brand. A customer map is a great tool to stop prospects clicking away

Having strong business branding is important for growth and success. In this article, we’ll show you what good looks like and how to get it

Language is a powerful tool and smart brands use it as one of their key brand assets when building their brand voice.

We explain how defining your brand's voice can make all the difference.

Which brands are brave enough to mix up their palette with 4 or more colours for a multicolour brand? How multicolour brands manage colour

One of the most important things about great email design is to develop emails with the recipient in mind. Here are our tips to help you win

Launching a brand identity is an exciting time for your company, but go steady, you need to make sure your staff are onboard first.

Here we’ll explore the depths of the brand colour grey and and it’s metallic sibling, silver, their versatility and role in modern branding.

Whether you’re rebranding or launching a brand from scratch, your success depends on a well-planned launch.

Your interior branding could be the best thing you do to make your staff happy and create a space everyone’s proud of.

Read the psychology about brand colour white. Some of the world's biggest brands use white in their brand identities.